What….The….FLUFF?!!
If you’re into fragrances that make you feel cozy, nostalgic, and just a little bit edible, What the Fluff by Aspiring Aromas is your next obsession. This small-batch, hand-poured fragrance is made by two best friends, Kat and Fatima, who’ve built a loyal community of scent lovers and it sells out EVERY…SINGLE…LAUNCH!
What the Fluff smells like sweet marshmallow fluff folded into warm vanilla cream. It’s soft, sugary, and comforting without being too heavy, like a dessert you never get tired of. The scent lingers beautifully and melts into your skin the longer you wear it. With just two scent notes; vanilla cream and marshmallow, this to me is the quintessential marshmallow perfume. No extra scent notes, nothing to unfold as the day goes on, just true marshmallow goodness all day long.
photo by @cocoapixi
When the relaunch date was announced I set my alarm to go off 2min before to make sure I was online, ready to refresh until the appointed time- I was THAT serious about it. On Saturday mornings I run errands, so picture me, phone in hand refreshing my browser in the toilet paper aisle mid grocery shopping. I was not about to play with Kat and Fatima this time around- I NEEDED this. I was able to snag the 30ml size, although I was trying for the 50ml, which seemed to sell out instantly. They were previewing a dry body oil, but every time I tried to add the sample they were selling, the site would refresh, so I figured I should hurry up and check out before my cart sold out! With order confirmation in my email, I was able to go on about my day peacefully.
photo by @cocoapixi
My Favorite Layering Combos
One of the things I love most about What the Fluff is how easily it layers with other fragrances. It’s sweet, soft, and creamy enough to blend beautifully with both gourmand and warm floral notes, but honestly, it doesn’t need a partner. It smells just as delicious on its own, like pure marshmallow heaven fresh from the jar. Here are three layering combos I’ve been loving so far:
What the Fluff + Victoria’s Secret Bare Sueded Vanilla
A dreamy, skin-hugging blend that smells like fresh vanilla clouds and soft cashmere. Perfect for cozy days.
What the Fluff + Brown Sugar Babe Pink Poundcake Body Oil
SwIf you want to smell like a walking bakery (in the best possible way), layer What the Fluff over Brown Sugar Babe’s Pink Poundcake Body Oil. The sweet marshmallow-vanilla base melts perfectly into that warm, sugary cake vibe, giving you a long-lasting, edible, soft-girl scent that turns heads all day.
What the Fluff + Brown Girl Jane Carousel
This combo is vibrant, fun, and unexpected. Carousel’s fruity brightness cuts through the sweetness of What the Fluff, creating the perfect flirty, playful scent for daytime wear. I thought it would be overly sweet but it was a great balance.
There’s something so special about supporting indie fragrance brands that are created from the heart. Aspiring Aromas keeps things personal and intentional. Each restock is made in small batches to ensure quality and individuality. You can literally feel the love and creativity behind it. Kat and Fatima have real lives, work 9-5 jobs and make this liquid gold in between time, using their passion for fragrance and fuel. Since it is made in small batches, allow 2-4 weeks for shipping; I ordered mine October 11th and it arrived exactly 2 weeks later.
photo by @cocoapixi
If you’re a gourmand lover or simply enjoy smelling delicious, keep your eyes on this brand’s next restock. What the Fluff sells out fast for a reason, and once you try it, you’ll understand why. I am for sure buying my second bottle because I want to play around with more layering combinations, but I did not want to overuse it until I had a restock date. Speaking of, the next restock will be BLACK FRIDAY, NOVEMBER 28TH AT 12 NOON EST/ 9:AM PST.
What The Fluff is available in the following sizes:
15ml/ 0.5oz; $24.99 USD
30ml/ 1oz; $34.99 USD
50ml/ 1.7 oz; $54.99 USD
100ml/ 3.4oz; $84.99 USD
Final Thoughts
Aspiring Aromas captures what I love most about the fragrance world; community, creativity, and a little bit of chaos during launch day. What the Fluff is the ultimate reward for those of us who love soft, sugary, and skin-hugging scents.
So, set that alarm and don’t snooze. This sweet little cloud of marshmallow heaven is worth every second of the chase.
Pin or share this post: Sweet, creamy, and totally worth the hype! What The Fluff by Aspiring Aromas is the indie gourmand fragrance I’ll be repurchasing forever.